Google has changed both our expectations and the way we do thing online. Today, we expect information on the internet to be instantly available when we want it. Searching for the latest activities of Lady Gaga, Olympic medal standings, or most anything else on the internet has never been easier. However, in the last ten years, broad search adoption as changed.
I found an interesting piece of data coming from Hyperian Hitwise. Here’s the chart I’m referring too:
The amount of “single” click searches is increasing. More complicated searches (those with more than one word & click) are diminishing. This trend resonates with the feedback we get from Inforbix users: make finding information less complex. Simplicity is key when people want to avoid wasting time and effort searching for the information they need to fulfill a particular task. Inforbix emphasizes two things when it comes to finding data in your company:
1. Easy, intuitive, and simple search; and
2. Semantic navigation.
Conclusion. Simplicity rocks these days. People don’t want to learn complex stuff. Inforbix is working on facing the new reality of simplicity and making complex technologies work in simple ways. Experience Inforbix yourself by trying our test-drive demo or start using Inforbix for free by registering today.
Best, Oleg
