Inforbix, Enterprise 2.0, and ease of use

As companies and organization grow, so does complexity. Traditionally it’s been the job of IT to help manage complexity using technology. With the advent of Consumerization there’s been a shift away from IT to users with how technology is used and deployed in companies.
This has lead people to talk about “Enterprise 2.0″ or “E2″.  I think this term is still evolving, btw; here’s what Wikipedia says about Enterprise 2.0,  In essence, E2 is about the convergence of Consumerization with social software platforms with the objective of improving user collaboration and productivity in an enterprise.

I was reading a CMS Wire post, Enterprise 2.0 in 2012: Asking the Right Questions by Barry Schaeffer. I found the article interesting because it validates what I’ve suspected now for a while when people refer to E2: users in both small and large companies will play a growing role with decreasing complexity or somehow reducing it. As Barry, concludes in his post, I’m not sure that E2 will be a panacea for all enterprise technology challenges but there is promise on the horizon.  In Barry’s own words:

Enterprise 2.0 — once we decide what it is — can perhaps be useful under the right conditions, but it won’t, by any means, be the solution.

So what’s the connection with Inforbix?  Well, there’s several.  But I just want to focus on one in this post.  I think it’s an important element that is at the core of what makes E2 attractive in the first place: ease of use.  As more consumer products are brought into the enterprise, users expect software tools to be just as intuitive and easy to use.  As Steve Krug would say, “Don’t make me think”; which is what users expect from their software tools.  This “Don’t make me think” philosophy is the approach we’ve taken with Inforbix when it comes to usability.  We believe that making Inforbix as intuitive and easy to use will be appreciated by users and resonate with what they are used too using on a personal basis.

Here are few screen shots of Inforbix to illustrate what I mean.  The first picture of is the Inforbix Home app screen, which is where most people would start their day with Inforbix and choose what apps they wish to work with.

The next few pics show a couple of our apps: My Stuff (organize and share your Inforbix stuff), Tables (generate virtual reports), and Dashboards (monitor changes to your stuff).  Notice the simple and familiar approach we’ve taken with the UX.

Conclusion. Inforbix thinks that an intuitive and easy to use product will be appreciated by users wanting to focus on getting their tasks done rather than investing time learning to use yet another enterprise tool. Using Inforbix doesn’t require any training or special skills. Once it’s deployed, it is ready to be used by anyone in the company. See for yourself. Give Inforbix a test-drive today.

Best,  Oleg
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